Product design & strategy
Translate user needs and business goals into clear workflows, concepts, and detailed product experiences.
Custom websites
and apps for
creative businesses.
I help artists, galleries, art dealers, and interior designers build a stronger online presence and tools that make their business easier to run.
Hiring for your team? Explore my experience01 / Experience & selected work
A career in product design.
Company experience spanning industrial analytics, enterprise product development, public-safety software, and web systems. Explore my role, the problems I worked on, and the design behind the work.
Research & UX leadership
Build a shared understanding through stakeholder conversations, user research, usability sessions, and a repeatable design process.
Systems & collaboration
Connect product, engineering, and design through interface patterns, design documentation, and practical handoff.
Technical prototyping & AI
Make ideas tangible with functional prototypes and explore AI where it can improve an actual task or workflow.
Senior UI Designer
Aspen Technology
Aspen Event Analytics
Leading design across three enterprise products, including Event Analytics and Aspen Hybrid Models, with work spanning product launches, complex workflows, and shared design systems.
- Product design leadership
- Complex workflows
- Prototyping
- Design systems
Senior User Experience Architect
S&P Global
UX leadership and enterprise product architecture
Building a UX team within innovation and R&D, establishing customer research, and shaping a consistent product architecture for complex enterprise software.
- UX leadership
- User research
- Product strategy
- Cross-functional collaboration
Lead Designer
CentralSquare Technologies
Public-safety UX and AI application prototypes
Leading a public-safety product audit and building working AI prototypes for document analysis, visual analytics, and permit workflows.
- Product audits
- Accessibility review
- Functional prototyping
- Practical AI
Web & Graphics Specialist
Seahorse Bioscience
Web systems and a mobile experience
Designing and developing a custom CMS and mobile web app, while supporting the company’s website, digital marketing, and brand presentation.
- Web design & development
- Content systems
- Mobile UX
- Marketing collaboration
Client projects & independent products
Real projects. Useful outcomes.
A closer look at how I bring design and technology together to solve practical problems.
Art + Studio Advisory
A considered way for collectors and interior designers to explore artwork, with a practical system for keeping the catalog current.
Live catalogView project
Western Avenue Studios
An artist availability app that helps visitors find open studios and gives artists a simple way to update their status.
Live appView project
UAX Studio
A local app for turning ideas, workflow notes, and source material into an editable plan for building a website, app, or business tool.
MVP · In developmentView project
02 / How I can help
A better presence.
A smoother working day.
Custom Websites
Give your work the presence it deserves.
Artist portfolios, gallery websites, exhibition experiences, and websites for creative businesses. Thoughtful presentation, clear navigation, straightforward updates, and useful paths from interest to inquiry.
- Artist & studio portfolios
- Gallery & exhibition websites
- Creative business websites
Custom Apps and Business Tools
Make the everyday work easier.
When your process has outgrown scattered spreadsheets and workarounds, I design and build a tool around the way your business actually operates. The right solution could be a catalog, inventory system, client portal, directory, or submission workflow.
- Artwork catalogs & inventory
- Client portals & directories
- Submissions & internal tools
Connected Workflows and Practical AI
Spend less time repeating yourself.
Connect the tools you already use, keep information moving, and reduce repetitive work. Automation and AI can help organize submissions, prepare drafts, or sort information when they solve a specific problem and leave you in control.
- Connected tools & information
- Workflow automation
- Useful AI features
Technical help & ongoing support
Domains, hosting, integrations, site problems, and updates. Practical help to keep your digital work running, with support agreed around what you need.
03 / The person behind the practice
Joseph Fula / Designer, technologist, artist
A designer. A builder.
An artist, too.
I’m Joseph Fula, a product designer and creative technologist with around 15 years of experience across enterprise software, UX, and digital experiences. My company work includes Aspen Technology, S&P Global, CentralSquare Technologies, and Seahorse Bioscience.
I’ve led product design from early concepts through launch, established a UX team and research process, worked with product and engineering teams, and built functional prototypes. I bring the same depth to independent projects and conversations with teams hiring for product design and creative technology roles.
I also make contemporary art as Fernando Fula. Working inside studios, galleries, and exhibitions gives me a practical understanding of how creative businesses present their work, organize information, and connect with people.
JFula.com is the home of my design and technology practice. ArtByFula.com is the home of my art. The two practices share the same curiosity: how to make something thoughtful, useful, and worth experiencing.
04 / Working together
Clear steps.
Close collaboration.
You bring your knowledge of your business. I bring the design and technical thinking to help move it forward.
- 01
Understand the need
We talk about your business, your audience, what is getting in the way, and what a better experience would look like.
- 02
Define the scope
I turn that conversation into a clear plan: priorities, deliverables, budget, responsibilities, and a realistic timeline.
- 03
Design the experience
We work through the content, structure, and screens so the solution makes sense for the people who will use it.
- 04
Build and refine
I build the site or tool, share working versions, and refine the details with your feedback and practical testing.
- 05
Launch and support
We prepare for launch, walk through how to use and update the work, and agree on the support you need afterward.
05 / Start a conversation
What would you
like to build?
A stronger website. A better way to manage your work. A tool you wish existed. Tell me what you have in mind.
Every engagement starts with your goals and a clear scope. I’ll help you work out the right approach, then prepare a proposal around the work involved.
You’ll work directly with me, from the first conversation through design, development, and launch.
Your project inquiry
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