Seahorse BioscienceWeb systems and a mobile experience

Designing and developing a custom CMS and mobile web app, while supporting the company’s website, digital marketing, and brand presentation.

My role

Web & Graphics Specialist

Focus

Web design & development · Content systems · Mobile UX · Marketing collaboration

The context

Marketing needed to update a PHP-based website without working directly in its database. Growing mobile traffic also exposed the need for a simpler way to reach essential company information.

My role & contribution

As Web & Graphics Specialist, I designed and built a CMS tailored to the marketing team and led design and development of the mobile web app. My broader responsibilities covered website maintenance, digital campaigns, analytics reporting, and graphics across web and print.

The approach

I separated editing from the live database, then built a process to merge content updates into the website. I expanded the CMS with uploads and image replacement, added AJAX-based sorting and content delivery, and used PHP device detection to direct phone visitors to a focused mobile experience.

What I produced

Custom CMS with content-entry and file-upload tools
Separate editing database and live-site update workflow
Dynamic content sorting, delivery, and image management
Mobile web app, device routing, and supporting brand graphics

The resulting work

The marketing team gained an editing workflow built around its own needs, with the ability to manage content and images through a dedicated interface. The mobile app provided a streamlined route to company information, bringing design, development, and ongoing business support together.

This historical company work is documented in the supplied professional case study.